Blake Lively’s Betty Booze and Betty Buzz Join Princess Cruises


“Love Line Premium Liquors,” the exclusive collection of wine and spirits from Princess Cruises, created and curated by creative, celebrity partners is adding a little more sparkle to the line-up with delicious drinks from Betty Booze and Betty Buzz, founded by actor and entrepreneur Blake Lively.

Paired with the freshest fruits, spices, herbs and more, with just the right amount of bubbles to create unmatched, unmistakably delicious drinks, Lively created Betty Buzz (non-alcoholic) and Betty Booze with the simple idea that drinks should be held to the same standard as the food we eat. The brand is committed to making beverages that are real, uncomplicated and delicious, taking the time to create homemade recipes from only the highest quality ingredients. Betty Buzz is an assortment of premium gluten-free, non-alcoholic sparkling sodas and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready to drink canned cocktails.

Rolling out on all 16 ships in the Princess fleet over the next several months and included in Princess Plus and Princess Premier packages, guests can sip on a wide variety of great tasting, lower calorie Betty Booze and Betty Buzz beverages, including:

  • Betty Booze Sparkling Bourbon with Peach Honey Mint
  • Betty Booze Sparkling Tequila with Lime Shiso
  • Betty Booze Sparkling Tequila with Smoky Pineapple
  • Betty Buzz Sparkling Lemon Lime
  • Betty Buzz Meyer Lemon
  • Betty Buzz Sparkling Grapefruit
  • Betty Buzz Ginger Beer

“Blake’s commitment to delivering high quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity,” said John Padgett, president of Princess Cruises. “With the addition of Betty Booze and Betty Buzz to our exclusive ‘Love Line Liquors Collection,’ we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences.”



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